Business travel is evolving — and Hyatt Hotels in the Middle East, UAE, and Hungary are at the center of this transformation.
In 2024, the hospitality giant recorded a remarkable surge in business travel enquiries for MICE (Meetings, Incentives, Conferences, and Exhibitions) events. Companies are no longer satisfied with standard meeting spaces; they’re seeking tailored experiences, premium facilities, and immersive cultural activities that make every business trip count.
📈 Record-Breaking Enquiries in 2024
Hyatt Hotels reported over 42,000 MICE enquiries across the Middle East — a 5.2% increase from 2023.
The United Arab Emirates took the lead with nearly 24,000 requests, marking a 6.6% year-on-year growth, while Saudi Arabia also saw impressive numbers, recording 7,000+ enquiries — a 10% rise from the previous year.
This growth is fueled by companies searching for destinations that blend professional productivity with unique leisure opportunities.
🏢 Why the UAE is Leading the Corporate Travel Market
The UAE remains a top MICE destination thanks to its strategic location, vibrant cities, and Hyatt’s world-class properties.
One standout is the Grand Hyatt Dubai, which boasts:
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5,000 sqm exhibition center — one of the largest in the Middle East & Africa
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Capacity for up to 3,000 attendees
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12,000 sqm of total meeting and conference space
This combination of scale, flexibility, and cultural integration makes it a preferred choice for large-scale corporate gatherings.
🌍 MICE Growth Tied to Global Business Travel Trends
According to industry projections, global business travel spending will reach $1.64 trillion in 2025, up from $1.48 trillion in 2024, and is expected to surpass $2 trillion by 2028.
A major shift is also happening — “bleisure” travel is on the rise. Business travelers are extending their stays to enjoy local culture, cuisine, and leisure activities. This means every trip must deliver maximum professional and personal value.
💡 Together by Hyatt — A Game-Changer for MICE
Hyatt’s Together by Hyatt platform has become a cornerstone for MICE success.
It gives event planners access to:
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Wellness and sustainability-focused meeting options
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Cultural immersion programs
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Customisable tools for memorable experiences
Some unique Hyatt experiences include:
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Honey harvesting & sustainable beekeeping workshops
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Interactive regional culinary classes
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Truffle hunting in European forests
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Yoga sessions in luxury resorts
🏨 Lifestyle-Oriented Business Hospitality
Hyatt caters to both luxury and lifestyle preferences:
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Grand Hyatt & Hyatt Regency — Versatile meeting spaces with premium amenities
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Andaz & The Standard — Immersive, experience-driven stays
This variety ensures corporate travelers can combine impactful professional events with rich cultural experiences.
🔒 Growing Demand for Exclusive Corporate Buyouts
An emerging MICE trend is full or partial hotel buyouts.
Corporations are choosing exclusive-use venues to host:
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Conferences
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Team-building activities
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Wellness programs
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Private dining events
Hyatt offers flexible buyout options across the Middle East, Europe, and Africa, giving companies full control over the experience.
📌 The Future of Hyatt’s MICE Success
The surge in Hyatt’s business travel enquiries reflects a broader shift in corporate travel priorities — from standard meetings to transformative, culturally enriched experiences.
With its state-of-the-art venues, innovative event platforms, and commitment to personalization, Hyatt is positioned as a global leader in MICE hospitality.
As corporate travel spending continues to grow, blending business with culture and leisure will be key to delivering unforgettable, high-value experiences.